I read in passing some posts about YouTube sharing ad revenue with its more popular content producers. I glossed over it because it seemed like old news to me. If creators want earn revenue from their video posts, post on Revver. It really works and the site just needs to reach a tipping point with “people who post” to become a household name. But, it seems that there is some murmuring going on worth taking note of; Scott Kirsner does a nice wrap post, Why YouTube Needs to Share the Revenues with Everyone, of the discussion over at Cinema Tech.