Patrick Z. McGavin of ScreenDaily talks to John Sayles and Maggie Renzi about their upcoming release of Honeydripper.

“Most of our films took three or four weeks before people started to talk about them,” he says. “Our films play to people over 30. Those people don’t go the first weekend. It was clear to us that some new way of getting these movies out has to come around.”

Renzi likens the film’s distribution to a grass roots political campaign. Sayles says commercial success is predicated on finding a way to tap into each of three key demographics: independent film supporters who recognise his name; the overwhelmingly white and middle-aged bluegrass audience; and an African-American audience which, because of the presence of Glover and co-star Charles S Dutton, will tend toward the mainstream.